Golden Valley Meat Snacks is a new line of jerky from Intermountain Natural, LLC, of Idaho Falls, ID. Intermountain is mostly known for making lines of all natural and organic jerky through its Golden Valley Natural brand, as well as private labeling for store brands like Trader Joe's and Whole Foods Market.
Two years ago I wrote reviews of Golden Valley Natural jerky, which you can read here.
Golden Valley Meat Snacks is not an all natural product, which explains why Intermountain Natural didn't use its existing "Golden Valley Natural" brand name. According to a company spokesperson, this line is supposed to be marketed as an "old-school throwback jerky that leans toward the salty taste profiles of the past versus the sweeter flavors of the present."
This new line also uses a smaller package size that incorporates bright colors, which when combined with the "salty taste profile", suggests that Intermountain Natural is going after shelf-space currently occupied by the Jack Link's and Oberto's of the industry.
There are five varieties altogether in this Golden Valley Meat Snacks line, including this Original, an Original Ripple Cut, a Teriyaki, Sweet & Spicy, and Black Pepper, which I'll be reviewing over the next several weeks.
Two years ago I wrote reviews of Golden Valley Natural jerky, which you can read here.
Golden Valley Meat Snacks is not an all natural product, which explains why Intermountain Natural didn't use its existing "Golden Valley Natural" brand name. According to a company spokesperson, this line is supposed to be marketed as an "old-school throwback jerky that leans toward the salty taste profiles of the past versus the sweeter flavors of the present."
This new line also uses a smaller package size that incorporates bright colors, which when combined with the "salty taste profile", suggests that Intermountain Natural is going after shelf-space currently occupied by the Jack Link's and Oberto's of the industry.
There are five varieties altogether in this Golden Valley Meat Snacks line, including this Original, an Original Ripple Cut, a Teriyaki, Sweet & Spicy, and Black Pepper, which I'll be reviewing over the next several weeks.