
Smoky Mountain Beef Jerky is a brand of Magnolia Jerky, LLC, based out of Knoxville, TN. Magnolia Jerky, LLC appears to be a subsidiary of Magnolia Provisions Company, Inc., based at the same address. Magnolia Provisions is a meat processor offering steaks, chops, burger, etc.
The Smoky Mountain brand apparently started out as "Jay's Jerky", originally created by a guy named Jay Thomas back in 2000. Jay was making jerky out of his home and selling it with a partner. Eventually the jerky became popular, and he couldn't keep up with demand. That's when he hooked up with Magnolia Provisions, a meat processing company.
I talked to a representative at the company, who said the Jay's Jerky brand technically doesn't exist anymore, it was renamed to Smoky Mountain, because they found the brand sells better, particularly because it's associated with Tennessee, the location of Magnolia Provision. But Smoky Mountain is the same exact jerky as Jay's Jerky. The company still shows the "Jay's Jerky" label on its website, but the representative says it's all the same jerky they make.
Magnolia describes this particular Original variety as having a "good traditional jerky flavor. Lightly seasoned to allow the true beef flavor to come through."