Both were working in the financial services industry, working for such big wigs as Credit Suisse, Merrill Lynch, Lehman Brothers, and Bank of America. Somewhere along the way, brother Ryan wanted a more "meaningful life" and decided that dehydrating slices of meat would show him the way. At first he tried buying out an existing jerky brand, but ended up launching his own brand instead.
Grassroots Jerky describes its journey as an "uncompromising evolution", from using ranchers practicing ethical, sustainable farming, to creating a jerky free of hormones, antibiotics, unnatural ingredients, soy and gluten. They also claim their beef is "vegetarian fed", as opposed to meat-fed beef.