This "Cowboy Style" is more of a man's jerky, made with no added sugar, just simple seasonings and strong dose of cracked black pepper corns.
Beef steak, water, soy sauce, lemon juice, liquid smoke flavor, black pepper, garlic, sodium nitrate.
The first flavor I pick up on the tongue is a light soy sauce with a fair amount of garlic. A touch of smoke is noticeable. The black pepper starts to work its magic. The chewing brings on the natural meat flavors, with more definition from the pepper, and a bit more soy sauce.
For being billed as "Cowboy" it certainly does have a traditional flavor and chewing. And yes, it does taste like something cowboys would chew. If you consider a rough, burly ranch-hand whose taste buds have been scarred over from too much coffee and chewing tobacco, this jerky does punch through with enough garlic, salt and pepper to make a man want to pump lead into someone's belly.
Seriously, the primary taste profile is largely a combination of soy sauce, garlic, and black pepper, over the natural flavor of beef. It's really the soy sauce and garlic that provides the base flavor, with the black pepper adding all the spice. The black pepper tastes sharp and pungent, like it was freshly cracked. It doesn't overwhelm the palate, but definitely grabs some attention.
The meat consistency also seems fitting for a bow-legged buckaroo. Lean slabs of steak, dry and chewy, but still easy to get through, feel very meaty and chew just like real bites of steak cooked well done. I find only minimal stringiness and nothing unchewable.
This Cowboy Beef Jerky from Jedidiah's seems to really define the company's namesake, a cow punchin', bronco bustin', chew that tastes and feels like nothing short of manliness. There's no fruity crap, no candy sweet, and no organic junk in this stuff. Heck, it's even got sodium nitrite in it, and the bag is large enough to fit your sausage fingers into. But in all seriousness, this is a simple, old school jerky that puts all the emphasis on chewing texture and natural meat flavors, with simple seasonings. The saltiness can feel strong in this, but then again, this jerky ain't for pilgrims.
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