Pemmican Beef Jerky is now touting the words "New Style" on the top of their packages. I figured I'd buy a bag and write a review.The New Style comes after a year since The Marfrig Group bought the Pemmican brand from ConAgra in July of 2008. The Marfrig Group is a Brazilian-based company better known in the meat snack industry as the parent company of Mirab USA, the largest beef jerky private labeler. Mirab makes jerky for hundreds of brands, mostly retail stores.
The New Style is actually the same style and recipe that Mirab already makes for their private label customers. Since they're already geared up to make this specific formulation, switching Pemmican over eliminates the costs of continuing the old recipe while acquiring the thousands of distribution channels that ConAgra had already established.
The old ConAgra style and recipe looked like cuts of steak, but was somewhat oily to the touch, and quite soft to the point of being mushy. Read my older review of Pemmican's Teriyaki Jerky to find out what it used to be like.





15% off Grass-Fed Jerky
Wild Game Jerky!