Thursday, May 12, 2016

Lucky Rock Beef Jerky

lucky rock beef jerky
Lucky Rock Beef Jerky is a brand of beef jerky owned by Mark Zimmerman, based out of Webster Groves, MO.

According to Zimmerman, the name originated from his kids who used to collect "lucky rocks" when he took them out on hikes. He started making jerky at home and collected compliments from friends, prompting him to start a business. In 2013, his recipe won top prize at a national beef jerky contest.

Lucky Rock Beef Jerky is made from USDA beef and combined with a 5 sauce blend, seasoned to perfection, with no preservatives.


Hgh fructose corn syrup, tomato puree, vinegar, molasses, modified food starch, salt, hickory smoke flavor, onion powder, sodium benzoate, cayenne pepper, vegetable oil, black pepper, garlic powder, citric acid, raisin paste, orange puree, caramel coloring, xantham gum, potassium sorbate, dextrose, MSG, sugar, potassium citrate, natural flavoring, spices, artificial color, polysorbate 80, malic acid, water, wheat, soybeans


The first flavors I pick up are a salty seasoning blend of black pepper, garlic, onion, and coriander seed. The chewing brings on more seasoning complexity, with touches of the tomato sauce, and faint notes of raisin.

What strikes me immediately with Lucky Rock Beef Jerky is a bold, strong flavor that hits right away, mostly through the seasoning blend. The saltiness feels high, even though the sodium content on the nutrition label shows 230mg per ounce, relatively low compared to major brands.

Otherwise, the primary taste profile is that of a salty seasoning blend, of garlic, onion, black pepper, and coriander seed, but backed up with a marinade of light soy sauce, touches of tomato, and hints of raisin. There's even a light bit of spiciness, which feels hotter than it really is due to the strong saltiness.

The meat consistency seems good overall. It's thin sliced slabs, and well marbled, with a dry feel and touch. They're still flexible, however, and generate a fair amount of chewiness. They chew quite meaty, but not exactly to the point of a steak. It tends to remain chewy.


Lucky Rock Beef Jerky awakens the taste buds with a bold seasoning blend much like a Montreal steak. I like the coriander seed flavor, and I really like the unique marinade with its subtle tomato and raisin overtones. Even the meat consistency and chewing texture is good. It's the higher saltiness that wears me out, even though the Nutrition Facts label indicates a lower sodium content. But knowing there's a lot of folks who crave that salty seasoning flavor, they'll want to try Lucky Rock's unique blend of spices contrasted against its also-unique marinade.

Rating: Good

lucky rock beef jerky

lucky rock jerky


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