Wednesday, July 2, 2014

Snatch Beef Jerky - Traditional Western

snatch beef jerky
Snatch Jerky is a new brand of jerky based out of Show Low, AZ. It was started in February 2013 by a guy named Ron Pro.

Snatch markets itself with the tagline "The Healthy Beef Jerky" because it uses only natural ingredients, no MSG, no nitrates, and no preservatives. They also claim their jerky to be low sodium with varieties ranging from 50mg per serving up to 270mg per serving.

This "Traditional Western" is described by the company's as, "the original beef jerky flavor", referring to what cowboys enjoyed while driving cattle across the range. Claiming to have, "the traditional flavor of beef jerky", it's low sodium listing 270 mg of sodium per serving.


Beef, soy sauce, brown sugar, water, worcestershire sauce, lemon juice, liquid smoke, fresh garlic, black pepper


Light amount of soy sauce is immediately noticeable when I put a piece into my mouth. I can pick up a touch of worcestershire and a light bit of sweet. The chewing reveals a faint bit of garlic, a light level of black pepper, and a light tanginess. The saltiness is at a moderate level, even though Nutrition Facts labels shows a low volume.

As for living up to being a "Traditional Western" flavor, it seems a little more complex than what I envision as traditional or old fashioned jerky. This tends to have a more modern day flavor, where sugar becomes significant, where soy sauce and worcestershire combinations anchor down marinades instead of the older style salt and garlic brines.

But it still has the black pepper seasoning which is common with traditional jerky, and it does has a light smokiness, though well not defined.

Otherwise, the flavors that seem to define this jerky is the soy sauce and sweetness, with the light tanginess, and touches of worcestershire, garlic, and black pepper. The natural meat flavors are not well noticeable in this. It's a mild jerky in terms of spiciness.

The meat consistency looks very much like brisket, with it's stringiness and light levels of fat. Otherwise, it's tender and easy to chew. Once chewed down soft, it feels meaty, a little mushy, but still on par with brisket.

Verdict: This Traditional Western style from Snatch Beef Jerky offers largely a sweetened soy sauce flavor, boosted with some tangy chewing, worcestershire, garlic and pepper, which for me doesn't quite fit the image of cowboys out on the range. However, it's still snackable jerky on its own, though it doesn't quite strike me as remarkable.

Rating: Average

snatch beef jerky

snatch beef jerky


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