Lawless Jerky, the Phoenix-based craft jerky brand known for its world-inspired "Braver Flavors™," has made its largest charitable donation to date. To mark National Jerky Day and celebrate the company's Arizona roots, Lawless Jerky donated 24,870 bags of jerky to St. Vincent de Paul, the prominent Arizona charitable organization.
Today, Lawless Jerky also will team up with the Phoenix Suns SixthMan Members and St. Vincent de Paul to prepare, serve and enjoy a meal alongside hundreds of local Phoenix families in need.
Lawless Jerky Founder and CEO Matt Tolnick spearheaded the donation and community support initiative: "Lawless Jerky is proudly made in Arizona. The Phoenix community is our manufacturing home and we are fortunate to be surrounded by loyal and hardworking employees and business partners from the Phoenix area."
"We are grateful to the community and want to provide everyone here access to a nutritious, high-protein, and delicious snack. To do this alongside community stalwarts like the Phoenix Suns fans and St. Vincent de Paul, who have impacted this community for generations, is an honor. We aim to follow in their sizable footsteps," continued Tolnick.
After founding Lawless Jerky in Santa Monica, Calif. in 2013, Tolnick struggled to find an ideal manufacturing base. After a thorough search, he settled on Phoenix for its growth potential and high quality of life.
"As head of product development and jerky chef at Lawless Jerky, I spend an increasing amount of time in Phoenix and will personally relocate here this summer," said Tolnick. "The city is flourishing and has plenty of untapped potential. People love living in Phoenix and are passionate about supporting local businesses. With this donation, we aim to celebrate deep roots in Phoenix."
About The Society of St. Vincent de Paul
Each year, St. Vincent de Paul provides approximately 10,000,000 meals to people in need, in addition to a wide array of life services including employment counseling and placement, medical and dental services, and the provision of clothing and food.
Jerry Castro, Director of Food Services at St. Vincent de Paul, has been a leader within the organization for nearly 30 years: "We are fortunate to have the support of the Phoenix Suns for quite some time."
"When Lawless Jerky came to visit us earlier this year, there was an immediate mutual respect and connection. Though new to our community, Matt Tolnick and the Lawless Jerky team have an obvious commitment to be strong corporate citizens here. We at St. Vincent de Paul welcome Lawless Jerky to our home with open arms."
Lawless Jerky's donation of 24,870 bags of jerky marks the number of years that each of the participants have called Phoenix home: two years for Lawless Jerky, 48 years for the Phoenix Suns, and 70 years for St. Vincent de Paul.
The impact this sizable donation will be felt throughout the state of Arizona, as Lawless Jerky bags will be packed into shelf stable meals and delivered to the 83 conferences maintained throughout the state by St. Vincent de Paul. Collectively, over 500,000 grams of 100% grass-fed protein will be distributed.
"Food insecurity in the United States, particularly among children, is a much more significant problem than most people realize," said Dr. Madelyn Fernstrom, a national health and wellness expert and the Health and Nutrition Editor for NBC News and the TODAY Show on NBC. "Nutrition that the most vulnerable members of our society receive is often devoid of quality protein, so Lawless Jerky's donation is particularly meaningful. High quality beef jerky is a healthy, tasty, and satisfying snack in between meals, and I’m sure the donation will be very much appreciated."
For more information on Lawless Jerky, please visit http://www.lawlessjerky.com. Arizona residents can now find Lawless Jerky in local Bashas’ and Sprouts Farmers Markets. To see a full list of stores where Lawless Jerky is available, please click here.
About Lawless Jerky
Lawless Jerky offers unique "Braver Flavors™" that include: Sweet Sriracha, Aloha Teriyaki, Pho, Japanese Curry, BBQ Spare Rib and other world-inspired varieties. Handmade in micro-batches in Arizona, USA, Lawless Jerky uses 100% grass-fed beef and hormone-free, antibiotic-free pork. Lawless Jerky does not use sodium nitrites, MSG, corn syrup, or added preservatives.
Learn more about America’s Craft Jerky at http://www.LawlessJerky.com.