Bud had been working as a professional golf caddie for several years and relied on snacks of various sorts to keep his energy up. His wife Crystal finally developed the recipe that would become the company's Original variety, and Bud liked it so much, that they decided to start offering it on the golf course. By Christmas 2013, Crystal had come up with several flavors, including the logo that is used today on the packaging.
Hole In One Jerky is handmade from USDA Choice London Broil, and comes in numerous flavors. They currently sell online, as well as a small brick-n-mortar, and six beer breweries.