By 2013 the company had shed its "Paleo" name to become Well Food Company to encompass non-paleo snacks. Their offerings include packages of beef jerky, beef steak sticks, beef bars, and mixtures of jerky with fruit and nuts. They also offer whey protein bars and chocolates. Their jerky is marketed to athletes, health food, and paleo diet consumers.
This Natural Beef Jerky is labeled as "Barbecue", as well as "soy free" and "gluten free", using grass-fed beef raised without added hormones or antibiotics. It has no MSG and no preservatives and is said to meet Paleo requirements.